About CENSChina Economic News Service (CENS), founded in 1974, is Taiwan’s most experienced and authoritative global B2B (business-to-business) media, as well as the only English media in the UDN (United Daily News) Group. After decades of effort helping to promote Taiwanese exports, CENS is widely recognized as Taiwan’s No.1 export-oriented media publishing sourcing guides that are trusted by global buyers.
Ever since establishing its first B2B online platform, CENS.com, in 1995, CENS has collected information on 1-million-plus buyers worldwide that are stored in database hosted on its server. Having actively integrated various media resources over the past years, CENS provides Taiwanese suppliers and foreign buyers online-to-offline digital business consulting and market intelligence using videos, graphics and core industry classifications. Meanwhile, it also offers various media formats as English industry reports and multimedia e-buyer guides, online product gallery, bilingual trade fair schedules, CENS Global Pass (company & product reports in nine major languages), and English buyer guides to keep global buyers updated with the latest industry and economic news across the Taiwan Strait, as well as timely reports on Taiwanese suppliers and products. In addition, the firm’s buyer service team receives and handles over 1,000 online inquiries daily to help match global buyers with suitable suppliers in CENS buyer guides, to have become one of the world’s most frequently visited B2B websites among global buyers.
CENS' exhibition team in its International Business Center has over the years organized Taiwanese suppliers in groups to attend high-profile trade fairs across the world annually to have set phenomenal records in setting up national pavilions.
- Organized an exhibitor group of 220 Taiwanese suppliers who manned 341 booths at Automechanika Frankfurt 2012 as the biggest among others from Taiwan.
- Led a group of 220 Taiwanese suppliers who booked 410 booths at Hong Kong International Lighting Fair Autumn Edition 2012 as the largest ever since HKTDC, the show organizer, formally franchised CENS to promote the show in Taiwan.
- Sent a group of 95 Taiwanese exhibitors who occupied 110 booths to AAPEX 2010 as the biggest among others from Taiwan.
CENS.com is Taiwan’s first B2B sourcing website, containing information on over 100,000 products as well as one-million-plus registered buyers. This dedicated website receives over 1,000 inquiries from global buyers daily to have become the more effective platform for Taiwanese suppliers to enhance global exposure.
CENS.com offers a variety of e-magazines online, which can be downloaded and viewed for free by registered buyers from all over the world, enabling also direct inquiry of products of interest. The e-magazines differ from offline buyers’ guides, magazines in discs and USB drives given away at trade fairs for offering more current and real-time information. Buyers can easily access via each issue monthly e-newsletters, new publication notices, and the latest updates on Taiwanese suppliers.
Industry news & Supplier news
CENS is also recognized for its team of seasoned journalists who has been writing English industry reports and supplier news in tune to market trends and customers' requirements, offering relevant, plentiful information to buyers as well as helping to build traffic to CENS.com and exposure of products displayed by suppliers.
Global Pass is a multilingual news report service that offers news stories on suppliers and new products in nine optional languages (Russian, Spanish, Japanese, French, German, Portuguese, Arabic, Simplified Chinese and Persian) as required by advertisers. Such service is more effective to pique interest of buyers with informative news stories written in their native language, which helps to faster penetrate target markets and build brand image, distribution channels locally. This service is designed to specifically help suppliers looking to explore emerging markets where English is not widely used, and to help them gain an edge over competitors in such markets.
CENS has been publishing export-promotional guides for over 40 years, with its lineup covering over 15 industry sectors, including auto parts and accessories, machinery, lighting, furniture, hand tools, hardware, electric vehicles, bicycles, electronics, computers, and many others. Distributing its buyer guides globally, CENS boasts annual circulation of over 100,000 copies and sends circulation staffers to over 100 trade fairs yearly, having become one of the world’s most reliable export-promotional guide publishers among global buyers.
CENS is franchised by the semi-official export promoter Taiwan External Trade Development Council (TAITRA) to produce official directories for 18 trade fairs organized by TAITRA annually and sell advertisement, and by Taiwan Association of Machinery Industry to edit and produce English and Chinese editions of its “WHO MAKES MACHINERY IN TAIWAN” membership directory and sell advertisement.
Global Trade Fair Agency
CENS' International Business Center has been in operation for over 25 years as an agency to help Taiwanese companies looking to participate in trade fairs at home and overseas, including services as booking places in major global exhibitions, exhibition planning etc. Over the past decades, CENS has built a sound reputation as a trade fair agency that is well received, trusted by Taiwanese companies and global trade fair organizers, with whom it has long-term partnerships.
CENS also offers audio-visual services, including production of corporate introductions, audio-visual brochures, on-site interviews, seminars, and exclusive interviews of advertisers with bilingual subtitles, and has set up on YouTube an exclusive channel to help customers enhance exposure of products via streaming online.