cens logo


MIFF 2019 PRESENTS “MUAR: FURNITURE CITY OF MALAYSIA” TO THE WORLD Celebrating 25 years of global furniture trade

Sep 04, 2018 | By CENS

news-photo

KUALA LUMPUR, 3 Sep: Muar, recently declared the “Furniture City of Malaysia” by the government, will take centre stage at Southeast Asia's largest industry show next year when the annual Malaysian International Furniture Fair (MIFF) opens its doors again from March 8-11.

Fresh from its biggest expansion in 2018, MIFF will celebrate its 25th anniversary sharing the limelight with Muar, the driving force that accounts for 70% of Malaysian furniture exports to over 160 countries including top destinations, the United States, Singapore, Japan, Australia and Britain.

Renowned as a robust global trade show where deals are made, MIFF is the world's largest market place for top quality Malaysian wood and panel furniture, and the largest procurement hub for work place solutions via its MIFF Office segment.

“The Muar factor has been an integral part of MIFF from the very start. As we celebrate our 25th year milestone, it is fitting to pay tribute to the vision and hard-earned reputation of Muar furniture makers who are the trailblazers of Malaysia's rise as a global furniture exporter. This is also an opportune time to reaffirm MIFF's strategic partnership with the Muar Furniture Association (MFA). The remarkable mix of innovation, high quality craftmanship and best in design from Muar will all be out there in MIFF 2019 to give visitors yet another exciting buying experience,” said Ms Karen Goi, MIFF General Manager.

Over 200 Muar manufacturers, making up half of Malaysian exhibitors, will converge on the Malaysia International Trade and Exhibition Centre (MITEC) and Putra World Trade Centre (PWTC). A main cluster will be at the dedicated Muar Hall in MITEC organised by MFA while others will be showcasing in curated zones such as the lifestyle setting designRena, MIFF Office and Sofa Hall.

news-photo

“MIFF is the best platform to view the latest productions from Muar all under one roof. Whatever type of furniture buyers are looking for is produced in Muar. The bigger show means we are returning in 2019 with even more products and latest collections to max out the display space. The MFA-MIFF strategic partnership has worked very well since 2013. The diversity of international buyers brings real business opportunities to existing and new companies, and this invariably boost Malaysia's furniture exports and expands its global network,” said Mr Keh Wee Kiet, MFA President.

Muar was officially accorded “Furniture City of Malaysia” in April 2018. At the same time, a 400-hectare Muar Furniture Park was launched to be ready in two years to accommodate more factories and expand the industry. To further support the vibrant industry, the government had earlier banned rubberwood exports in July 2017 to help manufacturers access a supply of competitive raw material. Loan incentives were also introduced to encourage greater automation to speed up production, quality and efficiency.

news-photo

Muar's furniture heritage traces its roots back to the early 80s as a wood-based cottage industry. In a matter of decades, the small town rose above itself to transform into a competitive global player with 700 factories and shipping 6,000 – 7,000 containers overseas each month. Over half a dozen big names are public-listed such as Poh Huat, SWS, SK Furniture, Lii Hen and Wegmans, all regular exhibitors in MIFF.

MIFF 2019 will feature an estimated 650 suppliers from Malaysia and other top Asian furniture producers. Buyers will likely need to spend more time to explore the range of new products and network with more suppliers expected.

In 2018, the show expanded 25% to 100,000 sqm. It attracted 625 exhibitors and 20,000 visitors from 134 countries, closing with record orders worth US$984 million.

For more information, visit www.miff.com.my or email: info@miff.com.my. To get latest news and insights, follow Furnish Now by MIFF (FB) | ubmMIFF (Youtube) | Furnish Now MIFF (LinkedIn) | Furnish Now by MIFF (IG).
------------------------------------------------------------------------------------------------------------------
Notes to Editors
About MIFF (www.miff.com.my)
MIFF is Southeast Asia's most global and largest industry trade show of its kind serving 20,000 furniture professionals from 140 countries and regions across the world. Held annually from March 8-11, the show offers a comprehensive selection of all kinds of home and commercial furniture including Malaysia's renowned top quality wood furniture and the most extensive office solutions in the region. Since its inception in 1995, the show is an UFI-approved event by The Global Association for Exhibition Industry. MIFF is organised by UBM Malaysia, a member of UBM Asia, which recently became part of Informa PLC, a leading B2B information services group and the largest B2B Events organiser in the world.
MEDIA CONTACT
Ms Kelie Lim
Tel: +603-2176 8788 Fax: +603-2164 8786 Email: Kelie.Lim@ubm.com


Exhibition Highlights

The 19th Fastener Trade Show Suzhou - China's leading one-stop purchasing platform for fasteners, machinery and supporting products

Dec 05, 2018

Highlights of the Show: Highlight 1: Large Scale 12,000 sqm exhibition area at 2 exhibition halls, expected 400 exhibitors & 12,000 professional visitors Highlight 2: International 50% of the exhibitors are export-oriented companies, visitors cover over 30 countries and regions Highlight 3: One-stop Platform for Purchasing Full range of exhibits, including fasteners, equipment, molds ...


CENS.com Makes Biz Talks Easier with B2B Matching at Automechanika Shanghai

Nov 30, 2018

Automechanika Shanghai, Asia’s biggest automotive parts, repair and maintenance, and auto products show, kicked off on Nov. 28 at the Shanghai National Exhibition and Convention Center and will last until Dec. 1 for four days. Expectations suggest the show to attract 140,000 professional visitors. As always, Economic Daily News (CENS.com) has attended another year of Automechanika Shanghai and co...


TTG Gives Taiwanese AAPEX Exhibitors a Leg Up

Nov 01, 2018

Taiwan Transportation Equipment Guide (TTG), having been founded for 33 years, is Taiwan’s first magazine dedicated to professional auto parts. The magazine can be obtained at the Economic Daily News (CENS.com) booth on the AAPEX show grounds. Combined with online and hardcover publications, CENS.com aims to boost Taiwan’s auto parts suppliers’ promotion to its highest. Since its first publica...



Industry In-Focus

China's New Face of E-Commerce Sees Rise of Smart Lockers

Dec 10, 2018

With the rise of the “unmanned economy” in China, new trends in the self-pickup market like the “smart shelf” are giving way to the “smart locker,” which has combined Internet of Things and AI technology. Chinese e-commerce JoyBuy Go has built a reputation based on its embracement of unmanned economy, its “smart shelf” that was introduced to the public last November has seen an upgrade to “sma...


Local Manufacturing Sector Flashes 5th Sluggish Growth

Nov 29, 2018

With the ongoing U.S.-China trade dispute, uprooted financial sector, sluggish sales for the new Apple smartphone, the manufacturing industry sees a pessimistic forecast for the next six months. This has led to the local manufacturing sector to flash a “yellow-blue” light in October, said Taiwan Institute of Economic Research (TIER) on Thursday, making this the fifth consecutive month of slugg...


Archee International Cements Position as Go-To Rep of Auto Suppliers

Nov 27, 2018

Archee International Co., Ltd. is a young and passionate company specialized in all kinds of auto parts including a wide range of lighting products, auto mirrors, AM body parts, replacement components, and cooling systems. Archee has cemented its position as the go-to representative for manufacturers of products such as replacement automobile parts, performance automobile parts, and design par...



Supplier News

Antrc Industrial Corp. Aims for High-End Auto Parts Industry for Asian Markets

Dec 05, 2018

Antrc Industrial Corp. focuses on manufacturing plastic parts, metal parts and other automotive parts in the aftermarket industry. The firm can roll out parts and products that match with customers’ needs and the industry pulse in this changing and competitive market. Having deep roots in the AM industry, Antrc can deliver with its complete supply chain, from designing, molding making and finally...

ANTRC INDUSTRIAL CORP.


Brake Maker Nan Hoang Rides on Biz Upswing to Offer More Clients the Best

Dec 04, 2018

For more than five decades, Nan Hoang Traffic Instrument Co., Ltd (NHC) has been one of the major manufacturers of specialty vehicle friction materials in Taiwan and around the world. Chairman Austin Cheng has been carrying out their “double-arrow developing plan” for this year. In one aspect, through its private label YangPo, NHC aims to adopt a more effective marketing strategy for selling own-...

NAN HOANG TRAFFIC INSTRUMENT CO., LTD.


Intime's Products Sought-after by Professionals Worldwide

Dec 04, 2018

Founded in 2013, Intime Auto Parts Co., Ltd., specializes in making performance brake calipers and performance shock absorber systems. Intime takes pride of its “n&b performance” series. The firm's n&b ceramic brake pads, which are made of low metallic NAO material, is capable of functioning without damaging the brake discs. Also notable is that the brake dust can be removed easily from the al...

INTIME AUTO PARTS CO., LTD.



Insiders' Views

Part 1 Megvii Technology Founder Interview: Face++ AI Facial Recognition sets eye on Asia, starting with Taiwan

Sep 07, 2018

Using facial recognition to remove security checks and recognizing criminals sounds like technological applications out of a movie, though much of it is already implemented in everyday life. Having been founded for only seven years, Megvii Technology Limited, or more commonly known for its facial recognition and AI application Face++, owns critical technology by combining both, and now, recently ...

FOXCONN TECHNOLOGY


Megvii Technology Founder Interview Part 2: Face++ AI Facial Recognition sets eye on Asia, starting with Taiwan

Sep 07, 2018

Tang Wenbin, founder and CEO of Megvii Technology, will be visiting Taiwan next week, but accepted an overseas interview with Economic Daily News on Sept. 6. This is the second installment of the interview. Aiming for a complete application; forming a city’s “brain” Q: What are the goals and strategy for the next phase? A: When the company first started off, we had to find a way to impl...

FOXCONN TECHNOLOGY


MPN's Editor-at-large Provides Holistic, In-depth Insights into U.S. Market for Powersports

Industry veteran suggests Taiwanese suppliers establish market presence as priority

May 24, 2018

One of the concurrent events held during the 13th Taiwan International Motorcycle Industry Show (Motorcycle Taiwan 2018), the seminar titled “Turning New U.S. Powersports Business Opportunities” was rounded off with overwhelming acclaim from the audience as a resounding success, mostly thanks to the excellent quality of the lecturers invited, all of whom are seasoned veterans and experts at high ...



Industry Reports

China's New Face of E-Commerce Sees Rise of Smart Lockers

Dec 10, 2018

With the rise of the “unmanned economy” in China, new trends in the self-pickup market like the “smart shelf” are giving way to the “smart locker,” which has combined Internet of Things and AI technology. Chinese e-commerce JoyBuy Go has built a reputation based on its embracement of unmanned economy, its “smart shelf” that was introduced to the public last November has seen an upgrade to “sma...


Local Manufacturing Sector Flashes 5th Sluggish Growth

Nov 29, 2018

With the ongoing U.S.-China trade dispute, uprooted financial sector, sluggish sales for the new Apple smartphone, the manufacturing industry sees a pessimistic forecast for the next six months. This has led to the local manufacturing sector to flash a “yellow-blue” light in October, said Taiwan Institute of Economic Research (TIER) on Thursday, making this the fifth consecutive month of slugg...


Archee International Cements Position as Go-To Rep of Auto Suppliers

Nov 27, 2018

Archee International Co., Ltd. is a young and passionate company specialized in all kinds of auto parts including a wide range of lighting products, auto mirrors, AM body parts, replacement components, and cooling systems. Archee has cemented its position as the go-to representative for manufacturers of products such as replacement automobile parts, performance automobile parts, and design par...