Agio to Tap Building Material Market in Greater China with Resysta

Aug 14, 2017 Ι Industry News Ι Furniture Ι By Alan Lu, CENS
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Wang Ping-Sheng, chairman of Agio, a high-profile furniture company in the global market, is poised to tap the building material market in Greater China with its Resysta, a new material mainly of rice husk and plastic for furniture and building construction.

A patented technology developed in Germany, Resysta is made out of finely ground rice husk mixed with over 20 secret additives and features a molecular structure optimally formed with rice husk and plastic through special manufacturing process, regarded as a brand new building material neither rice husk nor plastic.

Serving as a new solution to the Chinese environmental issue caused by rice husk waste, the furniture and building materials made of Resysta highlight exceptional resistance to fire, water, chemical corrosion and sun damages, as well as a guaranteed lifespan of over 10 years.

With a schedule to take the wraps off Resysta during the upcoming Taiwan Building Show, Wang plans to lead his company to venture the Chinese market with the trend-setting building material by the end of this year.

As around 1.5 million tons of wood-plastic composites (WPCs) are demanded in China yearly, Wang said that Resysta is expected to replace 20 percent of the consumption volume, which is an equivalent of RMB 900 billion, within 5 years.

In fact, this German-origin patented material has been launched for years, but has yet to become well accepted in China, mainly due to its 2-3 times higher production cost than that of WCP. In other words, if Resysta production can shift to China, the cost will be significantly lowered, to bring a radical change to the market.

Wang confirmed that Agio has been licensed to produce and distribute Resysta in Greater China, and scheduled to start promoting the material in the regional market, covering Taiwan, by the end of this year.

Wang further stressed that China is now world's largest producer of rice husk waste, which has resulted in severe environmental problems faced by the Chinese government. Therefore, the promotion of Resysta has been expected by China's local governments to become an effective alternative to handle rice husk waste, compared to combustion or application in animal feed.

Wang Ping-Sheng, chairman of Agio. (photo provided by UDN)

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