Everlight's LED Lighting Sales Gain Ground

Apr 02, 2012 Ι Industry In-Focus Ι Lighting & LEDs Ι By Ken Liu, CENS
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Taipei, April 2, 2012 (CENS)--Everlight Electronics Co., Ltd., Taiwan's biggest LED packager by volume and revenue, will boost LED lighting sales to account for 15% of its annual revenue this year, up from 9% last year in reflection of its bright perspective of LED market.

The company feels that the LED industry will increasingly rally quarter by quarter this year, mostly driven by lighting and backlight demands. So far, capacity utilization at the company's factories has recovered to around 70%, according to the company's business general manager, B.Y. Liu.

Liu reported that the company has snatched over 50% of Taiwan's market for 8W LED light bulbs since it rolled out the bulb in July last year. He said his company will consistently work to expand its market share in Taiwan and mainland China as well.

In the lighting market, the company is promoting luminaire brands, including Everlight and Zenaro. They have won safety standard certificates, including UL of the United States, CE of Europe, CNS of Taiwan, and CQC of mainland China.

Also, the company is vigorously promoting its LED backlights for TVs, claiming that high brightness and inexpensive pricing of its products have drawn orders from Japanese TV suppliers.

Citing studies released by market consulting firm LEDinside, Lu pointed out that LED-lit TVs would penetrate 90% of global TV market this year, an increase from last year's 43%, due to insignificant price gap between LED backlight and CCFL backlight.
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