cens logo

Johnson Health Tech Looks for Growth in Commercial Fitness Equipment Market

Jul 28, 2010 | By CENS

The Johnson Health Tech Co. expects that its expansion in Europe and India will help it to replace Precor as the world's third-largest maker of commercial fitness equipment this year.

Johnson took a major step toward that goal on June 30, when it signed a contract with Talkwalkers, India's leading fitness-club chain, for the supply of all the equipment needed by the Indian company over the next three years. The deal is worth an estimated US$1 million a year. Talkwalkers now operates over 50 outlets and plans to add 20 annually for the next three years.

Before it signed the new contract Johnson was already chalking up sales of US$2 million a year in India, mainly to Snap and Goldgyms, the country's second and third biggest fitness-club chains.

The success in India follows Johnson's landing of orders from Fitness First and Virgin Active, Europe's top two fitness-club chains, with shipments beginning in July.

Johnson chairman Peter K.C. Lo believes that development in the European and Indian markets is critical for the further expansion of the company's profits and market share.

With the new orders and the start of the busy season, Johnson expects to achieve monthly shipments of US$35-40 million in the second half of 2010, up from US$22 million in the first half, boosting revenue for the whole year to US$396 million (around NT$12.73 billion). This would be a 30% improvement over 2009.

The expansion into the fitness-club market is a milestone in the development of the company, which in the past focused on home fitness equipment. In that market, it overtook Nautilus of the United States to become the world's second-largest manufacturer.

To pave its way into the commercial fitness market, Johnson spent NT$700 million (US$21.9 million at NT$32:US$1) over the past two years to develop its "Matrix" models. The company claims that Matrix equipment is 20% better (in terms of specifications) and 20% cheaper than products from the leading brands of Life, Technogym, and Precor.

The company's growth will get a farther boost from the signing of the cross-straits Economic Cooperation Framework Agreement (ECFA), which provides for the shipment of products to the vast Chinese market tariff-free. Fitness equipment shipped from Taiwan to the mainland is now subject to a 6% duty.

Thanks to ECFA, Johnson expects its sales to China to grow by more than 20% over the next year. Its shipments to that market (mainly of higher-value models for use by fitness clubs, hotels, and individuals) amounted to US$23 million last year, accounting for 7.5% of its total revenue; this year, the figures are expected to rise to US$30 million and 8.5%.

To accommodate the expanded demand, Johnson plans to build new production facilities on a 5,000-ping site (one ping equals 36 square feet) at its headquarters in Taichung, central Taiwan.


Industry In-Focus

2018 AAPEX Post-Show Report</h2>

2018 AAPEX Post-Show Report

Dec 24, 2018

The 2018 edition of Automotive Aftermarket Products Expo (AAPEX) kicked off from Oct. 30 to Nov. 1 at Sands Expo Center; a total of 6,269 exhibitors came from 43 countries/regions, a 4% growth compared to last year’s figures, using up over 5,000 booths. Organizers estimate that over 162,000 professional buyers from approximately 135 countries visited the largest show of its kind in the North Amer...


An Alliance Between Ford and VW Could be Announced as Early as Next Year</h2>

An Alliance Between Ford and VW Could be Announced as Early as Next Year

Dec 11, 2018

There is news of a far-reaching alliance between Ford Motor and Volkswagen, according to those familiar to the matter, reported CNBC. The two world’s largest automakers plan to announce the alliance next January, a partnership that would encompass sharing assembly plants in the U.S. to avoid new the wave of tariffs, joint marketing and distribution as well as product development, possibly on t...


China's New Face of E-Commerce Sees Rise of Smart Lockers</h2>

China's New Face of E-Commerce Sees Rise of Smart Lockers

Dec 10, 2018

With the rise of the “unmanned economy” in China, new trends in the self-pickup market like the “smart shelf” are giving way to the “smart locker,” which has combined Internet of Things and AI technology. Chinese e-commerce JoyBuy Go has built a reputation based on its embracement of unmanned economy, its “smart shelf” that was introduced to the public last November has seen an upgrade to “sma...



Industry Reports

An Alliance Between Ford and VW Could be Announced as Early as Next Year</h2>

An Alliance Between Ford and VW Could be Announced as Early as Next Year

Dec 11, 2018

There is news of a far-reaching alliance between Ford Motor and Volkswagen, according to those familiar to the matter, reported CNBC. The two world’s largest automakers plan to announce the alliance next January, a partnership that would encompass sharing assembly plants in the U.S. to avoid new the wave of tariffs, joint marketing and distribution as well as product development, possibly on t...


China's New Face of E-Commerce Sees Rise of Smart Lockers</h2>

China's New Face of E-Commerce Sees Rise of Smart Lockers

Dec 10, 2018

With the rise of the “unmanned economy” in China, new trends in the self-pickup market like the “smart shelf” are giving way to the “smart locker,” which has combined Internet of Things and AI technology. Chinese e-commerce JoyBuy Go has built a reputation based on its embracement of unmanned economy, its “smart shelf” that was introduced to the public last November has seen an upgrade to “sma...


Local Manufacturing Sector Flashes 5th Sluggish Growth </h2>

Local Manufacturing Sector Flashes 5th Sluggish Growth

Nov 29, 2018

With the ongoing U.S.-China trade dispute, uprooted financial sector, sluggish sales for the new Apple smartphone, the manufacturing industry sees a pessimistic forecast for the next six months. This has led to the local manufacturing sector to flash a “yellow-blue” light in October, said Taiwan Institute of Economic Research (TIER) on Thursday, making this the fifth consecutive month of slugg...



Supplier News

Antrc Industrial Corp. offers bumpers, parts, decoration strips, skid plates, radiator, radiator grill, headlights and rear lights and will be exhibiting at Automechanika Shanghai to tap into the Asian markets. (photo courtesy of Antrc Industrial Corp.)

Antrc Industrial Corp. Aims for High-End Auto Parts Industry for Asian Markets

Dec 05, 2018

Antrc Industrial Corp. focuses on manufacturing plastic parts, metal parts and other automotive parts in the aftermarket industry. The firm can roll out parts and products that match with customers’ needs and the industry pulse in this changing and competitive market. Having deep roots in the AM industry, Antrc can deliver with its complete supply chain, from designing, molding making and finally...

ANTRC INDUSTRIAL CORP.


NHC and YangPo products satisfy demands for different automobiles. (photographed by Tseng Lung-nan)

Brake Maker Nan Hoang Rides on Biz Upswing to Offer More Clients the Best

Dec 04, 2018

For more than five decades, Nan Hoang Traffic Instrument Co., Ltd (NHC) has been one of the major manufacturers of specialty vehicle friction materials in Taiwan and around the world. Chairman Austin Cheng has been carrying out their “double-arrow developing plan” for this year. In one aspect, through its private label YangPo, NHC aims to adopt a more effective marketing strategy for selling own-...

NAN HOANG TRAFFIC INSTRUMENT CO., LTD.


Intime offers high-quality performance brake calipers. (photo courtesy of Intime)

Intime's Products Sought-after by Professionals Worldwide

Dec 04, 2018

Founded in 2013, Intime Auto Parts Co., Ltd., specializes in making performance brake calipers and performance shock absorber systems. Intime takes pride of its “n&b performance” series. The firm's n&b ceramic brake pads, which are made of low metallic NAO material, is capable of functioning without damaging the brake discs. Also notable is that the brake dust can be removed easily from the al...

INTIME AUTO PARTS CO., LTD.



Insiders' Views

Megvii Technology Founder and CEO Tang Wenbin

Part 1 Megvii Technology Founder Interview: Face++ AI Facial Recognition sets eye on Asia, starting with Taiwan

Sep 07, 2018

Using facial recognition to remove security checks and recognizing criminals sounds like technological applications out of a movie, though much of it is already implemented in everyday life. Having been founded for only seven years, Megvii Technology Limited, or more commonly known for its facial recognition and AI application Face++, owns critical technology by combining both, and now, recently ...

FOXCONN TECHNOLOGY


Megvii Technology Founder Interview Part 2: Face++ AI Facial Recognition sets eye on Asia, starting with Taiwan</h2>

Megvii Technology Founder Interview Part 2: Face++ AI Facial Recognition sets eye on Asia, starting with Taiwan

Sep 07, 2018

Tang Wenbin, founder and CEO of Megvii Technology, will be visiting Taiwan next week, but accepted an overseas interview with Economic Daily News on Sept. 6. This is the second installment of the interview. Aiming for a complete application; forming a city’s “brain” Q: What are the goals and strategy for the next phase? A: When the company first started off, we had to find a way to impl...

FOXCONN TECHNOLOGY


MPN's Editor-at-large Provides Holistic, In-depth Insights into U.S. Market for Powersports</h2><p class='subtitle'>Industry veteran suggests Taiwanese suppliers establish market presence as priority</p>

MPN's Editor-at-large Provides Holistic, In-depth Insights into U.S. Market for Powersports

Industry veteran suggests Taiwanese suppliers establish market presence as priority

May 24, 2018

One of the concurrent events held during the 13th Taiwan International Motorcycle Industry Show (Motorcycle Taiwan 2018), the seminar titled “Turning New U.S. Powersports Business Opportunities” was rounded off with overwhelming acclaim from the audience as a resounding success, mostly thanks to the excellent quality of the lecturers invited, all of whom are seasoned veterans and experts at high ...



Exhibition Highlights

2018 AAPEX Post-Show Report</h2>

2018 AAPEX Post-Show Report

Dec 24, 2018

The 2018 edition of Automotive Aftermarket Products Expo (AAPEX) kicked off from Oct. 30 to Nov. 1 at Sands Expo Center; a total of 6,269 exhibitors came from 43 countries/regions, a 4% growth compared to last year’s figures, using up over 5,000 booths. Organizers estimate that over 162,000 professional buyers from approximately 135 countries visited the largest show of its kind in the North Amer...


Source: show organizer

The 19th Fastener Trade Show Suzhou - China's leading one-stop purchasing platform for fasteners, machinery and supporting products

Dec 05, 2018

As a large international fastener specialized exhibition, the 19th Fastener Trade Show Suzhou will connect the upstream and downstream of fastener manufacturing industry. Focusing on end users and building a global fastener trade platform are the highlights of the show. The 17th Fastener Trade Show Suzhou, successfully held during 26-28 October 2017, was highly praised by exhibitors and visito...


Buyers obtain TTG trade magazines and pose with on-site CENS.com members for a photo. (photo taken by Kuo Fang-lin)

CENS.com Makes Biz Talks Easier with B2B Matching at Automechanika Shanghai

Nov 30, 2018

Automechanika Shanghai, Asia’s biggest automotive parts, repair and maintenance, and auto products show, kicked off on Nov. 28 at the Shanghai National Exhibition and Convention Center and will last until Dec. 1 for four days. Expectations suggest the show to attract 140,000 professional visitors. As always, Economic Daily News (CENS.com) has attended another year of Automechanika Shanghai and co...